Studio Appétit's Edible Beauty

At Brand New World Milano Studio Appétit presents the latest project: “Things of Edible Beauty”, which expands boundaries of multidisciplinary design and perceptions. It explores the everyday aesthetics of food and it ornamental value, based on flavors trend forecasting and development. It is a new embodiment of fashion, combining design objects, edible products, visuals and fragrances, timeless yet changing by the season. Through a rich and luscious experiential world, innovative content and hyper aesthetic objects, it redefines the way we understand food and eating.

Studio Appétit is a multidisciplinary experience design studio, specializing in Eating Design and culinary oriented projects. The studio utilizes the uncharted territories of the power of food design to create and enhance multisensory experiences. The studio is renowned for creating multifaceted experiential worlds of concept using product design, graphic design,space and installation design, and of course culinary arts. 

Among the studio's various products you can find design objects, edible products, eating installations, multi sensory brand experiences, dining concepts, restaurant art direction,lectures, workshops and much more. Studio is lead by Designer and Chef Ido Garini, who has an extensive background in the international design world, as well as in kitchens around the globe. With Garini at the helm, the studio has a unique food and design professional directory of 20 international practitioners from which it builds teams according to the specific requirements and needs of each project.

Studio Appétit is considered one of the best in its field, and a trailblazer in setting food design as an equal discipline within the world of interdisciplinary design projects. 

Appetizing is term invented by the studio in order to describe the verb of creating something appetizing. In their Appetizing Lab they investigate eating culture, habits, cravings and emotions that are triggered by food. Studio Appétit observes the never ending rolls of food in our lives and experiment with the most basic questions such as why do we eat the way we eat? or why do we we eat what we eat?  The lab is a playground for eating experience R&D where they explore different themes, concepts, interactions and even recipes. Some of these become projects on their own, and the rest serve as a basis for our concept and project development.

Carved Chocolate Set by Studio Appetit and Oialla

A Chunk of Chocolate with Chisels for The Cocoa Connoisseur. The Carved Chocolate Set by Studio Appetit and Oialla. Handmade exhibition is an elegant and sophisticated gift for the true chocolate aficionado.

“ I dream of a new age of curiosity. We have the technical means for it; the desire is there; the things to be known are infinite; the people who can employ themselves at this task exist. Why do we suffer? From too little: from channels that are too narrow, skimpy, quasi-monopolistic, insufficient. There is no point in adopting a quasi- protectionist attitude, to prevent 'bad' information from invading and suffocating the 'good'. Rather, we must simply multiply the paths and the possibilities of comings and goings."

Philosopher Michel Foucault